Proactive outreach calls targeting at-risk players
Protect and support at-risk players with proactive outreach calls. Forward players to our support line.
✅ Gain insight into player wellbeing
✅ Meet player protection requirements
✅ Motivate players to sustainable gambling habits
Proactive outreach calls as a service
Complete solution for gambling companies with a Swedish license. Stay compliant and create long-term and sustainable customer relationships.
How it works
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Documenting and reporting
Depending on the outcome, we will either include recommendations for proactive Responsible Gambling measures, or suggest suitable access limitations if signs of problem gambling are detected. The information is shared in the secured application and/or in set meetings.
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Calling customers
Our team of experienced communicators will carry out the call with the customer, summarise it and report back via the system.
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Segmenting and identifying customers
Our staff works closely with you to decide on player segmentation, and what recommendations to offer them. Information about identified at-risk players is sent to us via a secured system.
Hear what our customers have to say
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"We’ve chosen to collaborate with Sustainable Interaction to ensure that the Care Calls are handled efficiently and with the right competence."
We’ve been working with proactive messaging (sent via our RG system Paf Radar) for a long time. To make sure we reach potential at-risk players and certain customer groups, we decided to supplement that with Duty of Care Calls. We’ve chosen to collaborate with Sustainable Interaction to ensure that the Care Calls are handled efficiently and with the right competence. We work closely together with their care communicator and psychologist, and reach them both easily and quickly via our communication channels. Fast and efficient way of working!
– Jenna Ekström, Responsible Gaming Manager at PAFs Responsible Gambling team
Learnings from research
Sustainable Gambling’s solution for proactive outreach calls is an evidence based method that will help you help your players to reduce excessive gambling – and maintain it in the long run.
As shown in Dr. Jakob Jonsson’s doctoral thesis, customers who receive a proactive outreach call will not only reduce their gambling – they will also stay on as customers and maintain their gambling at a healthier level even 12 months after receiving the call.
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Reaching out to big losers leads to sustained reductions in gambling over 1 year: a randomized controlled trial of brief motivational contact
Jakob Jonsson, David C. Hodgins, Ingrid Munck, Per Carlbring
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Reaching out to big losers: Exploring intervention effects using individualized follow-up.
Jonsson, J., Munck, I., Hodgins, D. C., & Carlbring, P. (2023)
More than just a call
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Top rated calls
Offer your customers the best possible experience with our experienced team of communicators. Players consistently rate calls 4.2 of 5.
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Save resources
No need to allocate and train internal resources for smaller groups of players and languages.
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Compliance made easy
Documentation of all measures allows for structured reporting to authorities
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Access expert advice
Possibility to consult licensed psychologist specialised in problem gamblig for those extra diffcult cases.
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Customer integrity
To protect customer integrity, all data is encrypted and shared in a secured application.
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No loose ends
Communicaation, documentation and reporting in a single end-to-end solution.
WEBINAR
More than just a call: Proactive Care Calls
A proactive outreach call is a call directed at at-risk players, aiming to motivate them toward sustainable gambling behavior. Watch a webinar featuring Jakob Jonsson, a researcher and licensed psychologist, as he shares insights based on best practices and research.
Relevant articles
